Satire and Surrealism in Kurt Vonneguts Cats Cradle :: Kurt Vonnegut Cats Cradle Essays

Satire and Surrealism in Kurt Vonneguts Cats CradleIn 1963, Kurt Vonnegut published his second novel Cats Cradle. It is a distressing yet sarcastic critique of our society and the phantasmagorical end that is its destiny. Through his use of irony and sarcasm he attacks and exposes societys flaws while questioning its intelligence. Nothing is safe from his satiric pen. He attacks science and religion with equal intensity. He creates a novel that has left, an indelible mark on an entire generation of readers (back cover). Society has constructed many pillars (religion, science) to protect us from the unknown. Kurt Vonnegut uses satire to tear them down. He attacks religion through his false religion of Bokononism. It is a religion of shameless lies(5). Newt summarizes religion up best when he compares it to the cats cradle. Religion . . . See the cat? . . . See the cradle? Yet, perhaps the greatest attack on religion comes in the last paragraph of the novel. Bokonon himself says, If I were a younger man, I would write a history of human stupidity. . . and I would make a statue of myself, lying on my back, grinning horrible, and thumbing my nose at You inhabit Who(287). The antithesis of religion is science. It is the provider of horrifying truths. Kurt Vonnegut satirical looks at how science will lead to the destruction of mankind. It is the scientist who created the atom bomb and it is the scientist who created Ice-9, yet the scientist refuses to take responsibility for it. Vonnegut satirically looks at the irresponsibility of the scientist through Felix Hoenikker who says, Why should I bother with made-up games when there are so many real ones going on?(11). He never understands that the games he is playing will sire a disastrous effect on the human race. This disaster comes in the form of Ice-9. Kurt Vonnegut creates a surrealistic view of the apocalypse. It is a new and strange world that Jonah returns to after hiding for a week in the bomb shelter. It is a world that could have been found on the canvas of a Salvador Dali painting. The earth is a blue-white pearl, and the sky is filled with worm-like tornadoes while the sun has become a tiny cruel under the weather yellow ball (261).

Becoming a CPA Essay -- Essays Papers

Becoming a CPABecoming A Certified Public Accountant (CPA)What is a CPA? These three letters mean that you pass water received a broad-based education. They mean you have passed all parts of a very difficult exam. They mean you have the cognition, skills and abilities to be a trusted personal line of credit advisor to your clients or employer. They mean you feel comfortable with the latest technology. They mean you atomic number 18 an ethical individual who can provide an independent analysis. CPAs are many things. They are chief financial officers for Fortune 500 companies and advisors to small neighborhood businesses. They work for large and small public chronicle firms. They are fountainhead-respected strategic business advisors and decision-makers. They act as consultants on many issues, including taxes and accounting.To become a CPA you need to meet the requirements of the state or jurisdiction in which you wish to practice. These requirements, which vary from sta te to state, are established by law and administered by the state boards of accountancy. To qualify for certification, you must Complete a program of register in accounting at a college/university. The American Institute of Certified Public Accountants (AICPA) recommends at least 150 semester hours to obtain the common body of knowledge for becoming a CPA. Pass the identical CPA examination, which is developed and graded by the AICPA. Have professional work experience in public accounting.The Uniform CPA Exam is a prerequisite for the CPA certificate because it is the primary way Boards of Accountancy measure the competence of CPA candidates. Boards of Accountancy also imprecate on additional means to ensure that a candidate has the necessary technical abilities and character attributes to become a CPA. These may include interviews, letters of reference, investigation of educational background, and affidavits of employment. In addition, some boards of accountancy admini ster an ethics examination to assess a candidates knowledge of the rules of professional conduct. The Board of Examiners of the AICPA, is responsible for(p) for preparing the Uniform CPA Examinations and for operating the Advisory Grading Service, both adopted by the boards of accountancy in all fifty states, the District of Columbia, Guam, Puerto Rico, and the U.S. Virgin Islands. The Examination is give... ...s the economy grows the number of business establishments increases requiring more accountants and auditors to set up their financial, technological and internal control systems, provide tax preparation and planning assistance, as well as management consulting advice and other business advisory services. The volume and complexity of financial and non-financial information will continue to expand, requiring the knowledge of accountants and auditors to interpret and analyze the data and participate in the decision making process. Becoming proficient in the latest account ing and budgeting software packages and keeping abreast of new technologies is critical to the accounting professionals success.BibliographyAmerican Institute for Certified Public Accountants (2000). Available http//www.aicpa.org.Blensly, D.L., and Plank, T.M. (1989). Accounting Desk Book, (9th ed.) Meigs, W.B. and R.F. (1989), Accounting The Basis for Business Decisions, (8th ed.) Rink & Robinsons CPAs (1998). Certified Public Accountants & Consultants. Available http//www.mrinkcpa.com.Robert Half and Accountemps Salary Guide (1999). Available http//www.accountemps.com.

Free Essays: Language in Where Are You Going, Where Have You Been? :: Where Are You Going, Where Have You Been

When a person is put in an incredibly horrifying situation where the outcome is unpredictable many visible and emotional changes take place. Joyce Carol Oatess story Where Are You Going, Where Have You Been? places Connie, a typical teenager, in this situation. Throughout the story, occasionally using religious undertones, Connies language of a typical teenager gradually changes, from calm and somewhat curious to nervous and terrified. Early in the story on a sunshine morning, Connies family leaves to go to a family barbeque down the street. Connie is left by herself and chooses to wash her hair instead of going to church. When she hears a car driving up to her house, her heart starts pounding, she pulls at her hair and says, Christ. Christ., not in reference to the Lord or religion in general but because she is worried about how abominable she looks. This gives and indication of how the author interprets religion in the story, not important and not serious. As the story progresses , Connies language takes an obvious turn. When Arnold relay link, someone she has seen but neer talked to, shows up on her doorstep, she is somewhat defensive, but curious. I aint late, am I? is the first thing he says to her when she opens the screen door. Connie replies by saying, Who the blazing do you think you are?, a typical response of someone in that situation. If a complete stranger showed up at my house and talked to me as though we were best friends I would respond the same way. Throughout the story Oates continues to use vulgar language to illustrate the story and show how much Arnold Friend exists about Connie. The more Arnold talks, the more he reveals about his knowledge of Connie and the things and people around her. Soon, Arnold starts naming off all of Connies friends, assuring her, I know everybody. Arnold also knows things about her that he would know only if he was with her all the time, I... found out all about you like I know your parents and baby are go ne somewheres and I know where and how long theyre going to be gone, and I know who you were with last night... Connies fear of the situation sends waves of vertigo through her body, makes her hands shake, and causes Her heart to be too big now for her chest and its pumping made sweat break out all over her.

Informed Consent Essay -- Medical Consent

inform accord is the basis for all legal and moral aspects of a patients autonomy. Implied consent is when you and your physician interact in which the consent is assumed, such as in a physical exam by your doctor. Written consent is a more extensive form in which it in the main applies when there is testing or experiments involved over a period of time. The long process is making sure the patient properly understands the risk and benefits that could affirmable happen during and after the treatment. As a physician, he mustiness respect the patients autonomy. For a patient to be an autonomous agent, he must have legitimate moral values. The patient has all the rights to his medical health and conditions that arise. When considering informed consent, the patient must be aware and should be able to get together a voluntary consent for the treatment and testing without being coerced, even if coercion is very little. Being coerced into giving consent is not voluntary because others concourses opinions account for part of his decision. Prisoners and the poor population are two areas where coercion is found the most when giving consent. Terminally ill patients also reserve consent in hope of recovering from their illness. Although the possibilities are slim of having a successful recovery, they proceed with the research with the expectation of having a positive outcome. As stated by Raab, informed consent process flows naturally from the partnership between physician and patient (Raab). Despite the fact that informed consent is supposed to take the patients, it is now more of an avoidance of liability for physicians (Raab). Although the physician provides adequate information to his patient, how can he ensure that his patient properly ... ...nt. Neuropsychopharmacology 24.6 (2001) 595-607.Gert, Heather. Avoiding Surprises A Model for communicate Patients. The Hastings Center Reports 32.5 (2002) 23-32.Kuczewski, Mark, and Patricia Marshall. T he Decision Dynamics of Clinical Research The Context and Process of Informed Consent. Supplement Making Informed Consent Meaningful 40.9 (2002) 45-54. Moerman, Daniel. ethnical Variations in the Placebo Effect Ulcers, Anxiety, and Blood Pressure. Medical Anthropology Quarterly 14.1 (2000) 51-72.Nelson, Robert, and Jon Merz. Voluntariness of Consent for Research An Empirical and Conceptual Review. Medical Care 40.9 (2002) 69-80.Raab, Edward L. The Parameters of Informed Consent. Trans Am Ophthalmol Soc. 102 (2004) 225-32.Rovner, Margaret, and Celia E. Wills. Improving Informed Consent. Medical Care 40.9 (2002) 30-38.

Essay --

Wythea SalterFinal 1100/ English Comp.12/5/13bulimia Nervosa When it comes to the topic of Bulimia Nervosa, most of us will hit that it is an ongoing problem that needs to be addressed. Where this agreement usually ends however, is on the question what the cause of bulimia is. Whereas some convince that its the media is the cause others detect that the cause is emotional problems. My own view on the cause of bulimia is American culture, major changes in life, and emotional health.One of the main reasons why bulimia is such a big problem is because of American culture. In American culture we are taught that being thin is beautiful by seeing models who are very skinny we are also taught that models are beautiful so the idea of being skinny is put in our head at a young age. In womenshealth.gov they state that a cause in bulimia is U.S. culture, women in the U.S. are under constant pressure to fit an ideal of beauty. (Bulimia Nervosa Fact Sheet1). They also state that seeing thin wom en everywhere makes it hard on young women to feel good about themselves. This quote ...

Essay --

Wythea SalterFinal 1100/ English Comp.12/5/13Bulimia Nervosa When it comes to the topic of Bulimia Nervosa, most of us will agree that it is an ongoing problem that needs to be addressed. Where this agreement usually ends however, is on the question what the cause of bulimia is. Whereas some convince that its the media is the cause others main(prenominal)tain that the cause is emotional problems. My own view on the cause of bulimia is American culture, major changes in life, and emotional health.One of the main reasons why bulimia is such a big problem is because of American culture. In American culture we are taught that being thin is beautiful by seeing models who are very skinny we are also taught that models are beautiful so the idea of being skinny is put in our mastermind at a young age. In womenshealth.gov they state that a cause in bulimia is U.S. culture, women in the U.S. are under constant pressure to reconcile an ideal of beauty. (Bulimia Nervosa Fact Sheet1). They als o state that seeing thin women everywhere makes it hard on young women to feel good slightly themselves. This quote ...

Course Objectives and Learning Outcomes Essay

Online bid is big business these days, with thousands of people attributeed to each other every minute. Games like C only of Duty and World of Warcraft affiliate massive numbers of players, direct both info and voice communications back and forth in real-time. In a 1-2 page paper, discuss HOW the data gets sent from a computer or gaming system to the computer/gaming system of all of the people with whom one is playing. Specifically, focus on the topical anesthetic anaesthetic exchange interfaces get at, regional, metro, long haul and ocean networks.Include in your paper a diagram showing the communication, labeling any great stops along the mien (central offices, repeaters, etc.)Note You dont have to list EVERY repeater youd need, but be creative and show that you understand the process.Submission Requirements take a 1-2 page Word document double-spaced Times New Roman 12 pt font. Cite all sources used.Local ExchangeOnline gaming is big business these days, with thousands of people connected to each other every minute. Games like Call of Duty and World of Warcraft connect massive numbers of players, sending both data and voice communications back and forth in real-time Considering that video game consoles argon almost computers then it is clear that they ass communicate ascomputers does and that is through TCP/IP networks. in that locationfore, it is possible to exchange data between gaming consoles.But lets examine the aspects that are involved on this process.First, there is a physical connection running between two computers that want to connect. This could be mobilize lines that run from houses to switches to other houses that the phone company lets dial to each other. Or it could be network cables going to hubs and other computers. Or it could be cable lines running to role optic lines, through routers. Or it could be radio waves that computers can broadcast and receive. Second, there is a physical device that connects the computer to the n etwork of lines he is communicating over. It could be a modem, a network card, a radio transmitter, or a router. Third, there is a set of software that allows the computer to send data across this network.There are a lot of layers to this software. At the top level, the computer sends some type of packet of data to the device and across the network. Typically, this is a TCP/IP packet. This basically tells you what the format of the data has to be, and what pieces of software computers need to have to send this kind of data. Finally, at the game layer, the game determines what other computer it needs to connect to, sends a request to the network device to establish the connection, and then sends data to the device so it can be sent.The network layer, when it receives data on a given connection, doesnt just store it, it sends it on to the application who has the connection. So the connection is essentially between two applications.Focusing on the physical access the possibility that d ata can be send to players around the globe is all thanks to the infrastructure of telecom companies.Starting with the local access, which is provided by the local telephone companies (Local Exchange Carriers). These entities are trustworthy for ensuring the necessary access to the network and the reliable transportation of the education. The Local Exchange Carriers provide the interface forthe users to connect to the internet. bottomland the scene, the network access plays a vital role in this process which is the part of the network that reaches the end users and connects them. This services are brought to the consumer through a cabling consort between the consumer and the Local Exchange. This network pf cabling is also referred as Distribution NetworkAt the transportation level, the data is handled by the regional/metro networks (MAN) is responsible for aggregating information from the local exchanges of a specific service provider and sending that information to the regional and long haul/core network.A regional network is responsible for aggregation of information from metro networks. It is typically the last point before information traffic is put onto the core network. Core network is responsible for transporting fully grown amounts of information from metro and regional networks in one part of the geography over very long distances to the regional and metro networks of another part of the geography.An important part of the infrastructure are the ocean networks these are the most demanding and technically advance networks in existence. There are a multitude of optical fiber cables underwater connecting continents and countries together therefore, vital for internet communications.As you may imagine, there a multitude of devices and equipment involved within each network to make all this process (data exchange) possible.

Village cricket match

A Village Cricket Match It is an excerpt from A. G Macdonnels farcical novel England, their England. The English society has been satirized in a light hearted personal manner especially what is known as Englishness , as seen from the eyes of a Scotsman. In this the author humorously describes a cricket match being played surrounded by men from England and men from Scotland in the village of Fordendan. The cricketers are petty businessmen or local shopkeepers. The story is presented in a mock epic behavior and ornate and bombastic language has been used to bring out this effect. The author has used humor as the main ingredient of the story.His description of the players, their style of playing, movements, and deport is humorous. The story begins with the arrangements of Mr. Hodge who completed his tricky negotiations with the Fordendan caption. Just as the two players who were arranged to play for both sides went away in dismay, a motor car arrived containing not hardly Mr. Hodg es two defaulters but also a third gentlemen who swore stoutly that he had been invited by Mr. Hodge to play. Negotiations therefore had to be reopened. This funny arrangement at the set out of the story underlines the streak of humor which will run throughout the story.The method of winning of winning the toss by Mr. Hodge is described in a humorous way. Mr. Hodge having won the toss by a system of his own founded upon the differential calculus and Copernican theory . The bowling end of the ground was so immerse that at the end stood a fielder who saw nothing saw nothing of the game but the blacksmith walking back or running to bowl. It was only during the last few yards of his run when the blacksmith was visible to the batsman. The blacksmith ran up to bowl climbing the slope superbly like a mettlesome combination of Venus and Vulcan Anadyomene.

College on Campus VS Online Essay

So, you contrive decided you deprivation to go to college. Do you know what your options are? Read on to wank a brief picture at what these options have to offer and see what the pros and cons of each natural selection are. E precise student is different and is looking for the type of college that departs them the best. Learning style and personalized study preferences tend to assist in making the right choice. Attending college on a campus or online have similar outcomes but differ in how students attend single out, complete distinguish work, and interact with teachers and classmates. The ratiocination is yours to make.Whether a student decides to attend a campus or remain at home and attend classes online they equable have to go through the same basic processes. Look into and choose a school, pick the desired major, apply for financial aid, and start classes. With either choice there willing be professors to teach every the different classes. Some professors might no t be as enjoyable as others, and it does not genuinely matter if the student meets them in person or not. There will also be other students of all ages attending the same classes they will have the opportunity to interact with and get to know each other either face-to-face or through messages on the computer. Attending college online and on campus offers the same or equivalent classes that include books, that have to be read and discussed with the class, homework that will have to be completed and turned in, and the students still have to show up for class and participate. Whichever choices, the student will chance on and complete all sorts of classes and eventually graduate with a point in time of their choosing.Along with things in common, campus and online college also have numerous differences that need to be taken into account before making a final decision. Getting to campus nates be difficult, the student would have to assume, take a bus, or a cab. This makes liberatio n to school even more expensive, paying for gas or paying fees to use public transportation add to the toll of school. Staying home and attending class online becomes the cheaper option, even if tuition is usually slightly higher. This is one of the big differences to consider. Another important variance to make sure is considered is whether they want to have everyday interactions with classmates and professors. If they choose to attend online classes almost all communication is make via the Internet. However there is the option of calling their teachers if needed.As for relating with classmates daily, this is all done within the virtual classroom however, they do not get to meet the people they are in class with. Attending class is also very different, on a campus students have to get up in the morning and get dressed, they have to be presentable when going to class, and this takes time. Then they have to drive to the school, get to class before it starts at whatever designated t imes are given, and then nonplus there for lectures and discussions. With online college they are able to save their gas money, sit at home in their pajamas, and attend class whenever it is convenient. There are no set class times, and they do not have to go anywhere. Doing and act in assignments is also something that is usually different. At a college campus many of the assignments will be done on paper and handed in to the professors. Online all class work is done and turned in on the computer by submitting them on the schools website.Another thing about attending online classes is whichever degree program is chosen the student typically only take classes toward that degree. Elective classes can be taken online, but they are not commonly include in the degree programs because taking classes online are supposed to be a faster way to get to the degree the student wants. If attending a campus they will more than likely have more opportunities to attend these extra classes. Also no t included when attending college online is the ability to join clubs or participate in school functions such as sports or other school events. This is a great deal of information to process and think about, but we are not done yet.Knowing the similarities and differences between these types of colleges are not all that needs to be considered. Students need to think about their lifestyle and which type of college will fit their daily lives. One of the main things to think about is what kind of schedule they have. If they work full or part time they will have to conception out how to work in a school schedule. Depending on if they are single, married, or have children, also affects when, how, and where they can attend school. What activities and other obligations they have plotted week to week also make fitting school time in difficult. These are all things that have to be thought about patch planning how and where to attend college. Another factor that has to be taken into account is how the person learns. What is their learning style? There are many ways a person can learn, such as by reading and taking notes or seeing the action taking place.Some students need to have someone speak about what they are learning, such as a lecture. Some people need to work in a group others do check at learning alone. Knowing the best way they learn will assist in deciding how they will take classes. When attending college at a campus they will be going to classes and listening to lectures, reading class material, and doing assignments, some on their own and some in groups. Online classes require the student to attend class on their own, when they can but still make attendance and participate. They have to be the type of person who can make time to attend class and do the assigned work without someone telling them to do it. As an online student they have to manage their own schedule and make sure all assignments are turned in on time. They have to know themselves and what they can do to accomplish their goals.Deciding how and where to go to college is a tough one. You have to take a great deal of information into consideration. The social and class opportunities given at a campus are a definite plus, but they have to be worth the extra time and money needed to get to and from school. By going to college at a campus it may also take you longer to get to your degree goal. Attending a campus can also take time away from family and friends. If you have a busy lifestyle with work, children, or other obligations going to college online might be a better choice for you. You can get your degree faster and be able to achieve your dreams in a timelier manner. agree you made a decision yet? Probably not, but you will. Keep in mind that you are doing this for you and no one can make this decision for you. Some advice for you is to do your research. Go visit some college campuses, surf the web for schools that offer online classes for the degree that you want, an d dont settle for the first school you look into, whether it is online or at a campus. Know what you want out of college, do you want to fast track, or take your time and get all you can out of the experience? Once you contemplate what you want and how you want to get it the rest will fall into place.

Distripute Innovation

A dispelive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology. The term is used in business and technology belles-lettres to describe innovations that improve a product or service in ways that the market does non expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market.In contrast to riotous innovation, a sustaining innovation does not create new markets or value networks but instead only evolves existing ones with better value, alloting the firms within to compete against each others sustaining improvements. Sustaining innovations may be each discontinuous1 (i. e. transformational or revolutionary) or continuous (i. e. evolutionary). The term roiled technology has been widely used as a synonym of disruptive innovation, but the latter is now preferred, because market disruption has been found to be a function usually not of technology itself but rather of its changing application.Sustaining innovations are typically innovations in technology, whereas disruptive innovations change entire markets. For example, the automobile was a revolutionary technological innovation, but it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower priced Ford homunculus T in 1908. 2 The mass-produced automobile was a disruptive innovation, because it changed the transportation market. The automobile, by itself, was not.The current theoretical understanding of disruptive innovation is different from what baron be expected by default, an idea that Clayton M. Christensen called the technology mudslide hypothesis. This is the simplistic idea that an establish ed firm fails because it doesnt keep up technologically with other firms. In this hypothesis, firms are like climbers scrambling upward on crumbling footing, where it takes constant upward-climbing effort just to stay still, and any break from the effort (such as complacency born of profitability) causes a rapid downhill slide.Christensen and colleagues have shown that this simplistic hypothesis is wrong it doesnt model reality. What they have shown is that good firms are usually aware of the innovations, but their business environs does not allow them to pursue them when they first arise, because they are not profitable enough at first and because their development can take scarce resources forward from that of sustaining innovations (which are needed to compete against current competition). In Christensens terms, a firms existing value networks place insufficient value on the disruptive innovation to allow its pursuit by that firm.Meanwhile, start-up firms inhabit different valu e networks, at least until the day that their disruptive innovation is able to invade the older value network. At that time, the established firm in that network can at best only fend off the market share attack with a me-too entry, for which survival (not thriving) is the only reward. 3 The work of Christensen and others during the 2000s has addressed the question of what firms can do to avoid oblivion brought on by technological disruption.

Privacy Is Lost Essay

Do we have covert anymore? Some sight say we have no cover and to simply get over it. Others conceptualize that we have really became comfortable sharing our private information with others. After considering both sides of the issue, I strongly believe that privacy is lost. For instance, a web-savvy programmer can easily infiltrate your email account, replicate the coding, and pretend to be you.In the article, Take My Privacy, Please Ted Koppel widely discusses privacy with many examples of companies and systems designed to secure the confidential rights and private information. He presents the negative effects people who give all of their personal information to companies that may drop all of it. I really liked how the author started off his article by grabbing your attention right away. For Example, in the article it was interesting that he talked roughly the Onstar commercial. He reveals in a conversation between the Onstar assistant system, driver, and emergency services on how peculiar it is that they always know all of your information and just where you are.The reasoning for this position argument is for the general public to understand that some of their information isnt so confidential. In the last part of his article he describes how many different companies lose customers valuable information. I agree with that because its odd to think that people put trust into companies with such private information. It should be mandatory that if a company loses a customers data they tell the customer right away. He knows that technology is useful, unless the language he uses suggests he believes it takes usefulness of the customer. Ted Koppel does a great job of structuring sentences with his tone in the article. He also does an exceptional job of highlighting how peoples privacy is invaded in ordinary life.Ted Koppel has a very sarcastic tone which throws you off as you read this story. on that point are both aspects that I liked and didnt like from th e article, but it was really cool how he started off his article by grabbing your attention right away. The patriotic act- brilliant With this, you know what he will be lecture about and its good that he relates his topic to some social occasion that happened earlier in history. After you read the introduction, the structure of the rest of the essay starts to weaken. Koppel adds in a commercial that is typed up on the page. Others may agree that they really dont like how he did that. He could have just described the commercial, but he instead took the time to waste space on the page. The segment of the commercial was not necessary to add. Overall, this essay did have both strong and weak points.Another thing that Koppel does well is the sentence structures that he uses in his essay that help with his tone. Every now and then he uses short abrupt transitions in the beginning of paragraphs to emphasize his thoughts that give a moment for the reader to think. Koppel uses dialogue in his article also. The dialogue that was added in the middle was very distracting and caused unnecessary line usage, but it gives people something to think about and they can relate to the commercial if theyve seen it. People will believe what he has to say and take him more seriously, even though he used sarcastic and informal tone. The tone may have cost him some of his readers, but it was a convincing argument.In my opinion Ted Koppel shows great examples to game up his thoughts. When the title, Take My Privacy, Please is read you know right away the tone of the essay, sarcastic. This is a good title and it makes the reader more interested in reading the article. Ted Koppel has a sarcastic tone in his writing. I think that it helps make his point because it makes people think about how ridiculous technology has become. There is no end to what we will endure, support, pay for and promote if only it makes our lives easier This just states how we would go to such extremes and go th rough such struggles just as coarse as we benefit from it in the end. The title alone is sarcastic, Take my Privacy, Please He sets the tone of being ironic and it lets the reader know that hes not being harsh or bitter, but hes trying to put an important point across.

Taboo: Management Consulting and Policy Prohibiting Women

The Taboo of Women in Management International management consulting firm Burns & McCallister is listed by Working Mother pickup as one of the top fifty firms in the United States for employment of working mothers and by Working Woman magazine as one of the top ten firms for women. The firm has earned this reputation for several reasons. First, nearly 50% of its partners are women. Second, it has a menu of employee benefits that includes such things as flex hours, sabbaticals, family leave, home-based work, and part-time partner-track positions.However, B&M recently has been the subject of a series of reports by both the Los Angeles Times and the New York Times that scrutinise its constitution on female executives in certain nations. B&M has learned, through its years of consulting, that certain countries in which it negotiates for contracts prohibit the use of women in the negotiation process. The cultures of many an(prenominal) of these countries do not permit women to speak in a meeting that includes men.Consequently, B&M has implemented a policy prohibiting women partners from being assigned these authorisation account negotiations and later the accounts themselves. Clerical help in the offices can be female, but any contact with client must be through a male partner or account executive. For example, Japan still has a two-track hiring system with only 3% of professional positions open to women. The remainder of the women in the Nipponese corporate workforce become office ladies who file, wear uniforms, and serve tea. Dentsu, Inc. a large Japanese ad firm, had a picture of the typical Dentsu Working girlfriend in its recruiting brochure. Surrounding the photo are comments primarily about her physical appearance such as (1) her breasts are pretty large and (2) her bottom is or else soft. In response to criticism regarding B&Ms posture, the head of the firms New York office has explained Look, were about as progressive a firm as youll find. But the v eracity of international business is that if we try to use women, we cant get the job. Its not a policy on all foreign accounts.Weve just identified certain cultures in which women will not be able to successfully land or work on accounts. This restriction does not interfere with their career track. It does not hire to all countries. The National Organisation for Women ( direct) would like B to apply to all its operations the standards that it employs in the United States. No restrictions are placed on women here, NOW argues, and other cultures should adapt to our standards we should not change our standards to adapt to their culture. NOW maintains that without such a posture, change can never come about

Environment Protection Essay

Environment protection is the responsibility of the government. Individual efforts do non count. To what extent do you agree with the above statement?Nowadays, increasing a number of sight concern about surround protection. However, whether the responsibility of protecting our surround is supposed to be taken by governments has become a disputable issue. I am going to discuss this topic and present my viewpoint.First of all, governments should educate residents awareness of the environmental pollution issues and make every effort to keep our city pluck and safe. For example, people should sort rubbish for recycling daily and when they go shopping use green bags instead of tractile bags because this will reduce plastic waste and protect our land and trees. Also, government should encourage people lessen their dependence on private cars and using public transports and riding bicycles more often. By doing so, this will non only decrease the emission of carbon dioxide from cars an d will but also reduce traffic jams and accidents on the road and decrease air pollution.Secondly, governments should take action to inspect pollution control measures in factories much(prenominal) as the discharge of waste water or gas is legally or not. If factories do not follow legal requirement, governments should give them penalty and impose severe fine immediately. Moreover, governments should encourage enterprises to create expertness saving equipment such as solar energy and hydraulic power system.To sum up, creating a clean and ideal earth should depend on us making effort on it. The responsibility of environmental protect should be shared between individual and governments. We cannot put all responsibility for protecting the environment on to governments. If everyone can change their habits, the day when people live in a both materially and ecologically balanced environment is not far.

One of the Main Messages in “a Christmas Carol” Is That Love Elevates and Money Corrupts. Discuss. Essay

ONE OF THE MAIN MESSAGES IN A CHRISTMAS warble IS THAT LOVE ELEVATES AND MONEY CORRUPTS. DISCUSS. The allegory of Charles hellion A Christmas Carol can be shaped by a variety of different outlooks. Dickens incites the reader by including a riddle of messages, some messages may be more imperative than others. One of the most outstanding messages within the novella is centred on silver and love. The crux of Scrooges life is base on money, greed and gain twisted his ideals so to make him a wicked and corrupt man. Alternatively, love was also heavily included within the novella. Dickens illustrated how the love of a family and one another elevated all, and ultimately elevated Scrooge. Scrooge was a demoralise man squeezing, wrenching, grasping, scraping, clutching, covetous old sinner majority of the townsfolk would cower at this presence.He based his morality and life purely on money greed and gain were his most prominent qualities. hunch forward was a mere inkling of what was in Scrooge. His nephew Fred can be described as an outstanding stick to Scrooge, Fred was poor but lived a comfortable life whereas Scrooge was rich and corrupt. Though it has never trust a scrap of gold or silver in my pocket, I believe it has done me favourable, Fred commended Christmas even if there was no profit in it, whilst Scrooge condemned its every quality bah humbug, aboard the fact that it made people happy.In Stave 1 when Scrooge is approached by Marleys haunt he was exposed to his former business partners consequence. His spirit wore the chain (he) forged in life, a chain linked by the dealings of (his) trade a drop of body of water in the comprehensive ocean of (his) business. Marley and Scrooges ideals were parallel they were mint in hand business partners.

The Silence Game

3a) What is the benefit to the child of the privateness game? (500 words) Constant affray send packing create irritability, frustration, confusion, and even sleepiness. Everyone needs consequences of peace to rest our bodies and to listen to our thoughts. Dr. Montessori says that a deeper level of knowingness and sensitivity to noise can c are is to enter into a more refined and subtle domain of a function. Montessori therefore came up with the Silence Game or The Exercise of Silence. Dr. Montessori created the Silence Game period working with children who were partially deaf. She observed that their hearing improved when they were able to listen carefully for sounds. Standing at the back of the room with the children facing away from her, Dr. Montessori quietly entreated out the name of each child. When the children heard her call their name, they would quietly walk to where she stood. Silence has become one of the best known characteristics of the Montessori Method.It has b een adopted in umteen schools and has succeeded in bringing to them several(prenominal)thing of the Montessori spirit. (Montessori, 1988). After the Silence Game children become more obedient, sweet, and gentle. Dr Montessori also realized that later on such an exercise the soul of the child has its spiritual rewards. In the Montessori Classroom, the Silence Game is played to help children develop not only a higher level of self-discipline, but to acclimatize children to the world more or less them. Many adults and children take for granted the sounds somewhat them.And in our fast paced world, few of us stop to reek the roses let alone take the time to quietly listen and reflect. The Silence Game takes practice. Young children and those who are not yet normalized have relatively short attention spans and find it ever so challenging to remain still and quiet for more than 20-30 seconds. With practice, attention spans lengthen and children learn to relax, absorb, and appreciate the world around them. During the Silence lesson, the children in the class can choose to participate in the making of the silence.In do to make silence, the child must have self control, they must become aware of everything in their bodies that can move, and they must want to cooperate with those who are silent around them. But before the children can even play the game, the child must have developed good coordination of movement, they must have a strong will, they must have a great awareness of themselves and of others, and they must have experienced some silence before. When the children do create silence, they will not only have experienced a moment of peace and tranquility, but they will want to play it over and over again.The Direct purpose of the Silence game is to build the childs awareness and sensitivities to the noise around him and the noise he creates. The mediate aim is to create a sense of awareness of their bodies and building up balance. Dr. Montessori believed t hat the silence game was bid a religious experience for children. It is important not to break off the game abruptly. The end way out is a calm and peaceful atmosphere. Everyone feels rested after the experience.

Foundation Degree (FdSc) in Food Manufacturing Management Essay

IntroductionAudit objectivesWhy Audit?The intentions of this Audit ar as followsUsing a recognised GMP standard (UNIDO/BRC) valuate and quantify the readyiveness of the current quality agreement that is in go under.Recommend, upon reexamination, strategies for profit that thr iodine be made to meet, and potential differencely exceed, the minimum retail requirements.* Upon completion, allow the business to set come-at- suitable goals and objectives in influence to drive the business forward. This is in an efficiency, fruition and legal capacity.Comp whatsoever ProfileShetland SeaFish ( withdraw) dress started trading in 1922 as a specialist manufacturer of frozen tilt products. The companionship employs 50-60 rung on lay and has a total of 80-100 employees puddleing through show up the group. The group has three factories. The other two atomic number 18 involved in primary processing and fish farming in the Shetland isles. The companionship supplies supermarke ts, discounters, fish wholesalers, frozen feed distri providedors and regimen service companies. The main market is the UK but the gild in any case has a trivial export trade. Shetland SeaFish (Hull) limited has implemented a tightly controlled system of operational procedures including a to the full documented HACCP system and quality manual of arms.Business EnvironmentThe nutriment industry is one under pressure. The sportfishing industry in detail is an body politic with its feature feature problems which perk up a direct conflict on this attach to as fish is its primary raw material.Over the past few years, environmental concern all over diminishing fish tenors has contributed to out outgrowthd governmental interdiction to manage fishing quotas. Although this whitethorn be the case for the national fishing industry, the world wide couple (up until recently) has been on a unfaltering bristle. This company sources raw material from worldwide locals ( musical c ompositionicularly the Asiatic beas such as China and S nominatedinavian Seas) so the impact has been minimal.The way in which the company sources fish whitethorn change in the future, as net ca-ca auctions be on the join on, and this adjudges the market to a greater extent of a volatile entity as prices tin can fluctuate as events affect fishing procurement.The other main problem with the food industry is the strength of the major multiples over the manufacturers. The major supermarkets to whom advantageously-nigh food manufacturers supply, aim to maintain a constant rank profit delimitation which is typically quite sizeable. To reflect this, the multiples resembling to pass d protest on-costs to the suppliers. Offers such as buy one, cook up one free argon fuelled by the manufacturer, and come straight from their bottom line. By running a BOGOF offer, it is affectively selling the product at half the unit price for the duration of the offer. one and besides(a) supe rmarket that this company has encompasst with in any case deducts (on their own accord) a set price to go towards advertising and marketing. For example, a deduction of 10,000 qualification be deducted from an invoice to them for product, with the reasoning macrocosm that even if that add up is not being deceased to directly ascending that particular product, just by advertising the stores in general, the change magnitude amount of customers flowing through the store, should they say, increase sales to the companys product. This deduction from the invoice is imposed by the supermarket, and beca practice session you do not know how often they are going to do this, it makes costing for business more(prenominal) difficult.Combine this with the fact that at every price review by the supermarket buyers, they demand higher quality products, for a trim down in unit price, depresses margins lower than ever.The margin depression brings with it a set of problems. Because a compan y has to knock down its costs to meet the price points per units, so as to maintain the business with the supermarket, it makes it for a business to hang on as profitable as what it would like to be.A abjecter margin means that a company does not have the same amount of free nifty getable to it to make necessary re-investments which would wait on to procure more sales and increase throughput. In section four of the overview, a item composition of this is discussed in intercourse to an OEE study on one of the factories lines. at that place are several techno discursive resolutions accessible which if purchased would go a long way to increase productivity. Unfortunately at that place are several financial constraints which place barriers to the procurement of these technological amelioratements. A brief discussion of Chicken and Egg barriers is briefly explained in section four of the overview.The problem lies in the fact that if a new piece of equipment is leaseed to co ntinue, or to mend proceeds, then(prenominal) the company does not have enough liquid capital available to be able to purchase it outright. This means that the company would have to investigate borrowing facilities.The problem with this is that the company would like to have a secured amount of business from one of, or a combination of customers, in order to return on the encounter of borrowing large amounts of money. The reason for this is that a company has to account for a payback period into their costing to cover borrowing and interest as well as weapon depreciation.With shortened product placement tenures, the guarantee of continued business for this period is not there, inhibiting the business from wanting(p) to take a essay of this magnitude. Eventually a company has to bite the bullet and take a risk in order to increase dramatic playover and throughput.Smaller margins to a fault mean that there may not be enough of an increase in net profits to cover provide re quirements. all(prenominal) year there is a general cater appraisal to discuss the terms of remuneration and conditions. If the company is reduced in its profit capacity, then this trend is often relayed onto the workforce.f the company has diminished available finances then money is not possible to give facultys the annual increase in wages or to be able to invest in communal facilities.This has a knock on effect on cater morale and motivation if the annual increase is postponed or if it has to be cancelled. It manifests itself in or so souls in a revenge motivation mentality. As the single(a)s belief aggrieved because the company cannon comply with what the workers feel is a underlying right, then they may wish to get back at the company.At trump this may just be by reducing their amount and quality of work, therefore their loyalty is affected. At worst, it could be resignation, dissention or even both(prenominal) form of industrial sabotage.Without the increase in wa ges range it overly lessens the difference between that and what the government sets as the national minimum wage. This poses a problem in relation to retaining, and gaining new employees.At one point, working in a milling machinery use to coax a premium, but over time that has decreased to the point to where wage levels between shop workers and factory workers are almost the same.With the current work ethos among new employees (particularly young people) the dilemma of where would I like to work arises. Either a (usually) smelly, breakout work system, hard work inducing factory, or a shop, where they can go straight out from without having to go home for a shower and change, is less hard work and usually has a set nine until five work pattern. For the same, or confusable, wage, most people emerge to want to work in a shop.This displays a distinct shift from employment trends from primary or secondary employment to a majority of employment in the tertiary, or services, secto r.If a company has a high turn-over of staff, then generally the quality of staffs decreases. This may then affect production output and efficiencies.One way that this can be combated is though an increase in staff intimacy. This not but acts to both increase staff quality, but it excessively overhauls to improve the individuals job satisfaction. This is through increased competency, increased fellowship (i.e. making an individual more multi-skilled) and the feeling that they are not in a dead-end job.In the industry sector to which this company falls, there is an increased amount of governmental grants available for staff education programmes.Within this factory, all of the employees of first tier level have all been through NVQ level 2 training in food for thought hygiene and establishling. intersectionion supervisors have take upd additional training to NVQ level three in this area. at that place is similarly a range of other courses that are being analyse that are part funded, or reimbursed by, governmental policies.It is relieve oneself that there are some relatively well-set(p) ways to increase the efficiency and line throughputs of production. Unfortunately limiting factors come into play to inhibit potential growth as long as margins are squeezed smaller and smaller.This is a self perpetuating cycle. If allowed to make a little bit more profit then this can be channelled back into the business to increase production efficiency and overall turnover making the business more successful.Legal IssuesThere is a complex mine field of legislation that comes into play when dealing with a food unit operation. There is a whole plethora of acts and regulations which attend to to control the food industry which inspection and pays to comfort the consumer from dubious practices and visit that the final product that is consumed is of the expected substance, nature and quality demanded.There are several levels of legislation* make a motions, which are statutes passed down by parliament.* Regulations which are made under unique(predicate) acts* E.C. directives which are passed down from the E.E.C.The fare gumshoe enforcement officers have various enforcement powers which enable them to ensure that all of the legislation is correctly adhered to. These can be run notices, sampling and seizing foodstuffs, and alike to instigate criminal proceedings if an offence is made.The main legislation bear on this business are to be listed as followingFood recourse Act, 1990This act is in relation to the sale of food for for well-favored consumption and is applicable to all food expound.This act makes it an offence to* beget food injurious to health* Sale or possession of food injurious to health, or that is high-risk for, or is contaminated.* Sale of food that is not of the correct nature, substance and quality demanded by the consumer.* Give any false or misleading descriptions.The Food Premises (Registration) Regulations, 1991 (SI No. 2825) amended 1997This regulation requires all food premises to register with the local, or port agency, in the area that they are situated. Every registration authority mustiness keep a register, which can be accessed by the public for inspection.Food Safety (General Food hygienics) Regulation, 1995 (SI. No. 1763)This act provides general requirements for all food giftlers and premises (with specific requirements for preparation areas, moveable and temp. premises, transport, equipment and the like) to be unplowed rifle, facilitate cleanup, and anticipate the accumulation of dirt. It also specifies a requirement for all food premises to report all go in the business that is critical to food safety device, and to minimise these risks.The Food Safety (Temperature Controls) Regulations, 1995 (SI. No. 2200)This determines any matter involving a risk to food safety, in relation to the nature of the food, room in which it is traded and packed, and processes and con ditions under which it has been displayed or stored. No soulfulness should keep food that is likely to support the growth of pathogenic bacteria or the accumulation of their toxins.Products of Animal Origin (Import and Export) Regulations, 1996These regulations govern the origins of animal foodstuffs from countries outside the EEC. Since 1993, foodstuffs import from other members of the EEC are not liable for inspection callable to the open border policy, but they are still subject to the Food Safety Act 1990.Food Labelling Regulations 1996 (SI. No. 1499)These require most foodstuffs that are to be sold for human consumption be labelled with* The name of the food.* List of ingredients (Quantifying ingredients mentioned in the name of the food).* Best before dates, which indicate minimum durability or perish ability of the food in relation to microbial or product degradation beyond being fit for human consumption.* Any specific storage conditions ask.* Name and address of the man ufacturerThe Quick-Frozen Foodstuffs Regulations, 1990 (SI. No. 2615) amended 1994Food that has undergone quick-freezing (i.e. whereby the zone of maximum crystallization as fastly as possible) should be labelled as such. It must be suitably packaged so as to protect it from microbial and other contamination and also to protect from de-hydration.Must be labelled with* BBE* Storage requirements including temps.* Batch reference* A clear depicted object not to refreeze after defrosting.There are also some specific legislation relating to food tipsinessPublic wellness (Control of Disease) Act 1994The Public Health (Infectious Diseases) Regulations, 1988 (SI. No. 1546)National Health Service (Amendment) Act 1986The National Health Service (Food Premises) Regulations, 1987 (SI. No. 18)The Public Health Laboratory Service (PHLS)These pieces of legislation mention to reports of incidences of food poisoning and food borne illness. It empowers officers to investigate food premises on the basis of risk to increased infection, and to put the source of food poisoning illnesses.Separate to food related go forths there are also a number of other pieces of legislation that apply to most businesses. These areHealth & SafetyThe Health and Safety at deform Act 1974The Control of Substances equivocal to Health Regulations, 1994 (SI. No. 3246)The Reporting of Injuries, Diseases and suicidal Occurrences Regulation, 1985 (SI. No. 2023)The Electricity at represent Regulations, 1989 (SI. No. 635)The Management of Health and Safety at Work Regulations, 1992 (SI. No. 2051)The Workplace (Health, Safety and Welfare) Regulations, 1992 (SI. No. 3004)The individualized Protective Equipment at Work Regulations, 1992 (SI. No. 2966)The manual Handling Operations Regulations, 1992 (SI. No. 2793)All of these laws are in relation to keeping equipment in life-threatening order provide all PPE, also in good order, and to report all accidents and medical problems caused by/ at work.Ther e are some new environmental legislation in relation to desolate wet and effluent, and also the climate change levy.There are also waste land binge laws (After B.S.E. and Foot and Mouth no food wastes can be further processed into animal feeds)It is clear that there are a lot of laws that servicing to keep the consumer, and employees safe, both in relation to food safety and personal safety. In order to comply with all of these laws, and check with the companys conformity to these, the office of fair trading and the environmental health office study the factory on a regular basis. particle2Key FindingsSummations on Audit checklistsSection by section reviewHACCP SystemThe company has a very detailed and comprehensive HACCP system following the Codex principles and establish on risk assessment for each product type.The latest revision is June 2002. The HACCP documentation holds Introduction (Intro, aggroup, product description, intended use, flow diagram, and verification of flow, controls and hazards), Process flow (product, production process), Hazards, Hazard abstract and Hygiene controls.The spot technical music director who is qualified in advance food hygiene leads the HACCP team. The other HACCP team members admit the production manager, financial director, business consultant, Q.A. supervisor and H&S officer. They have all received training in HACCP principles.Eight CCPs have been identified and clearly marked around the site. These include R.M. intake, band saw room, product storage, box storage, coatings, do making, sauce buggies, sauce deposition and metal detection.Shetland SeaFish (in conjunction with Cravenglow consultant limited) has produced a hand halt for employees entitled Understanding HACCP and the British Retail Consortium Quality Award. This book was issued to all staff before going through their first successful BRC audit, and is issued to new staff during induction. The vade mecum explains HACCP terms and working practi ces, details the eight CCPs, How to control potential Hazards, How HACCP works, Different types of Hazard, other primary(prenominal) HACCP information and an introduction to the BRC standardQuality Management SystemThe site operations/quality manual has been full implemented and indexed in the latest revision (Revision 4 October 2002) to the BRC technical standard version three.Policies and procedures referenced to the HACCP manual and currently cover all of the identified critical controls.Each working area has its own vade mecum that includes some or all of the followingFactory cleaning procedures practiced termsKey staffSafe working practicesFactory proceduresQA procedures applicable to the area.A specifications file maintained by the company has a programme of internal audits that cover the entire quality system twice per year.The manipulation of complaints is the responsibility of the Technical manager. Complaints are referenced individually, by customer, and complaint type . Corrective actions arising from complaints are recorded.An approved supplier list is in operation, deliveries assessed at intake, and supplier performance reviewed quarterly. One of the account findings of this audit has been that although the supplier audit plans clearly delimitate and laid out, it has not been adhered to. This unavoidably rectifying by the time of the next audit.Factory Environmental StandardsThe factory is well located just off the main route into Hull, and has a logical process flow.The buildings are well constructed. Walls panelled with false ceiling and smooth concrete ditchs.Equipment is industry standard and is be well maintained. There is a planned maintenance system administered by a well-resourced engineering department.Staff changing facilities are provided by separate storage of work wear and personnel wear with staff locker rooms situated well away from production. Work clothing situated in changing facilities on the entrance to the production preparedness.A dedicated night hygiene crew operate a comprehensive cleaning programme, confirm utilize bioluminescence adenosine triphosphate swabs. This form of assessment is under utilised. By conducting more swabs, a more indicatory trend analysis can be compiled. This system could also be extended to incorporate hand swabbing, so as to gauge the effectiveness of the staffs hand washing.A comprehensive pest control recoil is in place with Rentokil and no infestation reported. The only addition to this regime would be to introduce catch tray analysis. This is not done at present, although Rentokil have been asked to provide a quote for the service. The reason that catch tray analysis is so important is that various indicator species of insect may help to identify a particular problem deep down the factory. another(prenominal) option is that the accountant is a qualified entomologist. The suggestion has been made that they accomplish the catch tray analysis on behalf of the company.Transport and waste removal are both contracted out services.Product ControlThere is a product development procedure detailing the process paces and documentation held for customer driven development work. Development work is mainly restricted to crumbs, batters and sauces and as such, the suppliers of these materials look at out a lot of the work.Product is analysed on line hourly by ingenious QC staffExternal chemical and microbiological analyses are carried out at a UKAS accredited external laboratory. The result turn around is typically ten days. There is an investigation into the possibility of bringing the microbiological testing into a executable in-house solution. The testing procedures preferred are the fast methods that are now available on the market. These allow for rapid enumeration and identification in unprecedented pelt alongs compared to traditional plating methods. Because of the simplicity of the tests, it reduces the degrees of error that great pow er be entertained in old style methods, and also it helps to simplify the lab quality manual. All of these rapid methods are AOAC accredited methods and are thus suitable for ISO 17025 standards, which is a pre-requisite for the accreditation edicts stated for BRC compliance.Products coded to allow stock rotation, and on-the-scene(prenominal) stock levels kept to a minimum. The cold store has the capacity for approximately 600 pallets, which are on a mobile racking system.Metal detection is carried out on all products at 3.5mm non-fe and 3.5mm fe. Legislation is on the way to incorporate testing using S. Steel rods as well, using the same sensitivity levels.Product is released based on on-line QC testing. A non-conformance procedure is used to prevent the despatch of non-conforming product and its limit to quarantine.Process ControlControl of sauce cooking and processing is closely monitored by QC and thermographs are in place to verify sauce cooking profiles.QC also regularly ver ifies process parameters and freezer temperatures. Continuous mensuration control monitoring equipment is in place on the coated fish line.Check-weigh systems are calibrated at the start of each day following a detailed calibration procedure.Hourly QC checks and daily peck panels verify process parameters and specifications requirements have been fulfilled and all measuring equipment is calibrated at appropriated frequencies.A small amount of kosher product is processed on site and the delivery processing and despatch of kosher materials is closely monitored.PersonnelStaffs trained to NVQ levels 1 and 2 in hygiene and safe product handling by external consultants. Plans are in place to introduce an in-house training scheme. The Q.A. supervisor holds a CIEH enfranchisement of Advanced Food Hygiene. Once they complete the CIEH professional trainers certificate, it will allow them to train new staffs, and re-iterate to current, canonic food hygiene and H&S.Hygiene rules are also av ailable in the staff handbook, accustomed at induction.Induction includes hygiene and H&S requirements, fire drill procedures including a tour of the facility (highlighting emergency clogs), company objectives and the review of the individuals accountability level.Staff and visitors complete a basic medical questionnaire before entry the factory.Protective clothing provided and laundered by Brooks based in Hull and only specialising in laundering of food industry clothing.Supervisory staff and line leaders trained to NVQ levels 3. Detailed training records are in place, but not review on a browse basis.Section3Improvement strategy testimonials on enhancementWhy did it fail? What can be done?The overall result of this audit is promising. The main sections that are in need of improvement are the cleaning and management systems.With regards to the cleaning controls one of the biggest deficiencies is that there were no daily cleaning logs in place at the time of the audit. These are necessary to verify that all of the pieces of equipment that has been used during the course of the production shift have been cleaned effectively. This should also incorporate a list of equipment that needs hebdomadary or monthly cleaning, similar to the engineers protective maintenance system.Provisions are in place to indicate cleaning frequency, but by combining this with a daily cleaning log a system of records can be obtained to help with any Due Diligence self-denials that capability need to be called into play. The preventative step to reduce the microbial and soil loads inwardly the factory are the cleaning schedules, but the due diligence defence are the daily logs. These are a record confirmation that the schedule has been implemented, and also provides accountability of who conducted the particular action that might be in question. It also helps the management team to assess the manning levels postulate for a particular cleaning regime.By combining these logs with a n effective utilisation of the Lightning ATP hygiene verification system it would be possible to more accurately monitor the effectiveness of the cleaning systems that are in place. At present the unit is not used at levels that are going to supply the monitoring team with a set of results that are statistically significant. By increasing the levels of testing with the unit, a better go steady of cleanliness levels can be obtained by using the trend analysis software to scrutinize past results and to announce problems that might occur in the future.This system could also be extended to apply to incorporate hand washing checks. This could be done on a random set of checks throughout the week. It might be possible to correlate this to the expected and actual bacterial soap usage rates to see if there is a relationship. This might be an extra way to monitor the effectiveness of the staff in the own personal hygiene in relation to hand washing.The engineers need to keep an inventory o f parts as a repair is carried out so that all pieces are accounted for upon completion so as to carry off the possible tangible contamination problem, or at least to identify if there is one.A number of hose pipes were observed around the factory, liberally strewn on the embellish. This is not bad GMP it also creates an impression of mess and not caring for not only visitors, but also to other staff. perchance the purchasing or some hose reel storage units. If these hoses were kept on one of these units, it would mechanically reel in and is then kept neatly on the wall, off the floor and out of the way of people move around the factory.During the course of the audit the food waste skip was left open. This leaves the approach open to galore(postnominal) potential problems. The first is that it has a potential to attract pests. By leaving the skip doors open is may provides a food source for advantageous vermin.It was observed that there were some birds on the fence which mig ht have been attracted by the residue surrounding the skip. To eliminate this problem construction of a reaching handle for the skip door should be made.By keeping the skip door closed it prevents vermin from entering the skip to scavenge for food. With the skip door closed, thus stopping pests from gaining a free food store, the area around the skip must be kept clear also otherwise keeping the door closed is a futile effort.This area not only needs to be swept, but also cleaned down with a detersive to emulsify the fatty residue left from the batter scraps. This would also help to make the area safer for the employees as it would make the area left prone to causing slippages, and this is especially important as there is a small set of steps out there.There is no supplying for persons to wash their hands upon re-entering the factory after going to the food skip. There person would have to go to the basins outside the packaging area. A small basin or alcohol station should be insta lled to prevent this.The main body of the factory was in very good condition. There were a few incidences that need to be rectified in order to improve the grade.Around the sauce making area, the ceiling tiles higher up them had some signs of mould growth. This is an indication that the ventilation is perhaps inadequate for that area. Some form of steam root unit might need to be investigated in that area. In the short term, regular cleaning with a sterilizer (with some form of mould growth inhibitor) would suffice, but this would only deal with the symptoms, and not deal with the route cause.The sauce agitators in this area are in need of recovering. The motors on the agitators have some small areas of paint flaking from them. Even though the paint is blue in colour, it provides a potential physical contamination problem. This needs to be tackled in several ways.The first and easiest to do is to recover the motors. The motors can be covered with a stainless steel covering which w ould prevent both paint flakes falling into the sauce, but also dirt accumulation on the motor.Another method is to use an alternative agitator motor. There are several on the market, and several of these are not mounted directly above the sauce making kettles.There are also some other methods for sauce production, that if increased production were to be required, then they should defiantly be investigated.Another area in the factory that could benefit from additional extraction/ventilation is directly surrounding the coating line. When the frier is producing breaded products, then the first stage crumb, which is a mulct crumb, causes a lot of dust to be blown in the air. This causes excessive dust accumulation on the pipe works above the fryer line. This needs additional cleaning to remove the dust in this area. Perhaps a form of extraction system should be investigated in this area.As a child point, there was also a small pool of water surrounding the con-air compressor units. This implies that the floor does not jargon in the right direction. Again this is a situation that has a long term objective, but also has a short term measure.The long term goal is to re-lay the floor in that area to make the floor slope in the right direction (i.e. from the wall to the drain). The short term solution is to have the cleaners regularly squeegee the floor of water.Standing water is a particular problem in that it provides excellent breeding ground for Listeria spp. Bacteria. Listeria is a food borne bacteria that is naturally found in the environment. By providing pools of standing water, it magnifies the problem and opens the potential for increased incidences of Listeria monocytogenes poisoning.It is a strange practice that although there are manager and team leader meetings on a regular basis, there were no supervisor meetings held. This is a gross deficiency, not for GMP, but for the lack of communicational strokes that are missed from these meetings.By conducti ng these meetings a dialogue can be maintained between the higher levels of management and the junior levels. During these sessions company objectives can be relayed, problems considered, and grievances examined.It is also an excellent opportunity to provide motivation to the staff and to keep them apprised of important happenings within the company, such as potential sales, production turnover, NPD and the direction of the company. These meeting should be implemented effectively immediately. If not in their own right, then try combining the team leader meetings. This may pose a problem with innocent communication if the team leaders feel inhibited by the presence of the supervisors, especially if they have any grievances with them.The omission of the supervisor meetings exacerbates the next point. That is the cross communication of themes and instructions between departments. This point is discussed in more detail in the second overview of the audit.The job descriptions that are in place for the key positions within the factory are deficient in the totality. I would suggest a review of these be taken with the specific aim to include the individuals main duties and responsibilities, full accountability, and any health and safety requirements that are obligatory to know.By providing a comprehensive description it helps the individual to identify their own progress against what is expected of them. It would also help to identify any training needs by comparing what the individuals actual abilities to what is needed for that position. During an appraisal a gauge of competency can be made against the standard and a measure of feedback can be relayed to the person.This also ties into the fact that no records are kept of personal record reviews. These need to be conducted on a regular occasion, and if they are being conducted at the moment, then they need to be recorded.There are some clear objectives that have been identified and now need to be applied and rectif ied to improve the factory as a whole.Section4ConclusionsOverview of progression stratagemsStep by step feedStructure and Fabric* Hand washing basin/ alcohol station to be installed by exit to food skip.* Foods skip needs to be looked at and a handle constructed to enable the lid to be closed.* Sauce kettles needs to be looked at for possible installation of extraction units.* Sauce agitator motors needs to be covered to prevent paint flaking into product.* Hose pipes to be placed into self reeling units.* Pool of water needs investigating around con-air units. Floor needs re-laying in that area.* Dust accumulation above fryer area. Additional extraction needed.Pest prevention* Pallet shed door needs to be kept closed. Pallets stored away from walls in storage.* Some drain covers missing and needs replacing.* Catch tray analysis needs to be done.Cleaning systems* Daily cleaning logs introduced.* Engineers inventory of parts during a repair to prevent contamination.* Effective utili sation, and expansion, of ATP hygiene monitoring system.Management Controls* Introduction of supervisor meetings.* Additional training to supplement and increase knowledge of GMP systems, Food hygiene and legislation.* Review of job descriptions.* Record employee appraisals.Section5ReferencesBackground / further reading.Including bibliographyHygiene for Management, Sprenger. R. A. 1998 (8th Ed)Cleaning, Dillion M, et alInspirational Supervisor, Shaw J. 1999FdSc Food manufacture management GMP Course work notes, Dillion M. 2002Log book&OverviewsOverviewsPart 1 Basic findings from two sections of the manual.Section 1 Structure and FabricationThe factory has a logical process flow and the buildings are of sound construction. All internal factory wall surfaces are panelled with a lowered false ceiling and smooth resin floors. Equipment is industrial food grade standard and appears to be well maintained. A preventative planned maintenance system is in operation and resourced by a compet ent engineering department. The work wear is situated in a separate clean changing area immediate on entrance to the production area. The pest control is out-sourced to Rentokil (initial services) with no signs of infestation problems to report.OBS 1 The floor is made of an impervious material and when combinations of two immiscible liquids (such as oil and water) mix, it causes some sections of the floor around the fryer area are slippery. testimonial Review the cleaning schedule for this area to include a protocol stating that the floor in that area is to be cleaned as often as required throughout the production day, in addition to the usual scheduled cleans. Another suggestion would be to use a floor covering/mat to make the area more non-slip.Timescale 30daysOBS 2 There was a small pool of standing water around the con-air units during production.Recommendation The long-term goal would be to re-lay/repair that section of floor to provide an adequate slope to provide water run -off into the drainage channels. Action to be taken place in the mean while would be to revise the cleaning schedule to include that the area is to be cleared as often as required throughout the production day.Timescale 90 daysOBS 3 There was no steam extraction above the sauce making kettles giving rise to N/C1.N/C1 Evidence was noted by observation and noted, audit checklist ref GMP Section 1 -ref 1.8.2, that there was the beginnings of mould build up on the ceiling tiles above the sauce kettles.Recommendation Investigate the possible methods of fume extraction best suited to the needs of the task. Possible installation of an separator cowling. Action that can be introduced quickly is that a revision of the cleaning schedule to include weekly/fortnightly/ or as required cleaning to be undertaken in that area using a detergent with mould growth inhibitor.Timescale 90daysSection 2 Storage FacilitiesStorage or R.M, WIP, finished goods, packaging and tainting grammatical constit uents are well segregated with observed codes of practice to prevent cross contamination. Products are coded to allow stock rotation on a FIFO basis and the stock levels that are kept on site are kept to a minimum. There are no contractual off-site storage facilities used. Products are released on the basis of on-line QC testing. Procedures are in place regarding damaged or defective goods requisition and disposal.OBS 1 Only visual checks are made of the contracted out logistics companys vehicles.Recommendation Revise an audit schedule to visit their head office so as to not only audit the vehicles used for the transportation of goods, but also to review the company policies and procedures regarding GMP practices.Timescale 90daysPart 2 battlefield to improve.The area of greatest need is management control, especially in relation to motivation of staffs and inter-departmental communication. A passing motivated workforce can increase the potential output efficiency greatly, witho ut the need for costly capital expenditure.Poor communication is the catalyst for future problemsJohn Shaw, Business consultantThe vast majority of problems within the workplace arise due to the lack of or inadequate communication between colleagues.All members of the presidency must develop their verbal and written skills to allow for ease of dialogue between the two parties. unshakable dialogue is essential for the pooling together of ideas and suggestions that helps to minimise problems and help to achieve the company objectives.Employees must be able to interpret management edicts and be able to pass on these instructions to other staffs clearly and presently in order to achieve peak performance.One opinion that might be made is that the companys impersonal uses of memos are substituting important meetings that would be held to discuss some of the key issues. By conducting regular meetings to open up a dialogue for discussion, it would help to eliminate any confusion that mig ht have arisen because of their own interpretation of what is trying to be stressed in the communiqu.By opening a dialogue between colleagues, it helps to make them feel a part of the team because they are being consulted and being offered to stress their opinions and grievances. During the meetings, it lets the individual know exactly what is being expected of them to do, with little chance for error. Once the individual knows the parameters in which they are expected to perform, and then the individual has some attainable guidelines on how to conduct him or herself around the workplace.Being made part of a team is one essential tool in the motivation of staffs. By including their opinions within any debate, it helps to raise that persons self-esteem. Once a person begins to become motivated, it often leads to greater job satisfaction.Job satisfaction is a combination of hard work and competence. Employees who reflect pride in their work are an infectious source of inspiration to o thers. This can be seen again in persons whom take personal pride and lead by example.Motivation is a key component to modern businesses. Staffs should take every opportunity to motivate others constantly. One way to encourage your staff is to let them know what is required of them by defining the days objectives.Use of praise and encouragement inspire maximum performance from an individual from a few choice words or phrases.Where an individual or team needs berating if they have made a mistake, remain calm and fragmentize the problem through constructive criticism. This is where the situation is given an explanation of what went wrong, gentle words to re-enforce the need that it does not re-occur, and gives further guidance on how it can be avoided in the future. It is imperative that if it is an individual involved, then take them to one side to discipline them. This way you are not undermining them and therefore their personal dignity is maintained.Another critical instruction is not to overreact to minor problems. Destructive and unwarranted criticism is harmful to morale and can easily sweep across a work force.It is also a good idea to be receptive to reasonable grievances that they might have and suggestions that they might make.Motivation encourages individuals and teams to continually achieve the companys goals through sustained peak performance.Part 3 Cleaning and the LawCleaning plays a fundamental part of food hygiene. It is pivotal in preventing contamination of both microbiological and chemical, but it also helps to make the indicator signs of pest infestation easier to spot.All cleaning comprises of four factors* Heat* Mechanical energy* chemical substance energy* Contact timeCleaning is usually a five stage process (although not exclusively).1) Pre-clean2) Main clean3) Rinse4) Disinfect5) Final rinse6) DryingThe relative energy and time components of a cleaning programme can differ greatly. This is all dependants on the load of soil age, the chemical properties of the cleaning agent, and the surface to be cleaned. Staffs should receive clear concise instruction on how to correctly conduct the cleaning schedule.The chemicals used within this factory are as followsChemicalActionFatsolveSurfactant degreasing detergent decolouriseHypochlorite based disinfectantSparkleSurfactant degreasing detergentAcid foamAcidic de-scalerCaustic floor cleanerAlkaline (NaOH) floor cleanerCaustic pearlsAlkaline (NaOH) fryer cleanerTego 2001Biocidal disinfectant/detergent combinationAll staffs that will be handling these products for use in hygiene must receive full training and monitored for competency and efficiency. All of these products must comply with the Health and Safety at Work Act 1974 to protect the employee whom is to be using these chemicals.This Act states specific legislation to includeThe Control of Substances Hazardous to Health Regs, 1994 (SI. 1994 No. 3246) (COSHH)These regulations require employers to assess the hazards an d provide suitable controls. Implementation is by means of risk assessment. COSHH is concerned with chemicals that can be classified as toxic, harmful, corrosive or irritant.All of the products used within the body of the factory are supplied with all COSHH safety sheets and are filed in the technical department. Each of these products is mentioned in the company HACCP plan to include the risk assessment of these products.Chemicals (Hazards, Information & Packaging) Regs, 1993 (CHIP)Again, this states that all chemicals sold must be supplied with a COSHH safety sheet provided for the purchaser by the supplier. This must include detailed information nearly the product, its hazard classification under CHIP regulations. It is also prohibited to decant harmful chemicals into unmarked containers.Personal Protective Equipment (PPE) at work Regs, 1992These regulations enforce the employer to provide all necessary PPE required for a specific task so as to minimise the health and safety ris ks that the employees might be subjected to.There are several good reasons why effective cleaning is so important besides those mentioned earlier* It creates a good visual impression for both workers and visitors alike giving a sense that the business cares.* Helps to exploit the efficiency and costing of several types of products. For example, if a sauce is left to build up deposits, then it would restrict the diameter of the pipe work, making the motor have to run harder to pump product through, thus reducing the lifetime of that component. Its also helps to reduce wastege* Legal obligations.It is that final point which needs further explaining.The food safety Act, 1990This law makes it an offence to contaminate food so that it would be unreasonable to expect it to be used for human consumption in its current state. It also states that a food proprietor and staffs must identify all steps that are critical to food safety and minimise those risks.This is further backed up by theFoo d Safety (GFH) Regs, 1995This states* Premises must be kept clean, designed to facilitate cleaning, and to protect against the accumulation of dirt.* Make it a requirement for all food business proprietors to identify any step in activities of the business which is critical to food safety, and to introduce restrictive controls at those points identified.This law allows an enforcement officer to raise a non-conformance on the actual presence of dirt, and does not have to prove that that soilage poses a risk to healthThere is a clear legal and moral obligation that wherever there is a risk to food, a business proprietor must ensure that the working premises are kept clean so as to minimise the risks to public health. These responsibilities must be stressed to all employees not only in their induction period, but also sporadically throughout their employment.Part 4 PEST in relation to OEEDuring the course of this audit, an OEE analysis was conducted on one of the production lines (See OEE exercise workbook). The aim of GMP is to improve the manufacturing performance, and by using OEE calculations it is possible to gain a quantifiable index of performance. Using the precepts behind GMP it is possible to identify areas that could benefit from improvement so as to improve production performance.The identification of the seven wastes which are the non-value added and also the value added sections of a production period are vital. It is the main objective to reduce the first, and increase the latter.With regards to the production run that was studied several strategies can be entertained to help to minimise waste due to the above mentioned wastes. Firstly, fish cakes are products that produce only small amounts of waste due to the fact that defects can often be re-worked during the same production run. Defect cores can be removed from the line by operatives and then deposited back in the koppens former to be re-moulded into another cake.Reducing the throughput can oft en help reduce the rejects levels. Running at just a few strokes under the maximum for the line might make it more cost effective to reduce the throughput by a minimal amount in order to dramatically decrease the amount of reject product. By doing this the right first time prefigure could increase to raise overall production efficiency.If speed is the overriding factor, i.e. the faster the speed, the higher the defect rate, then just by reducing the stroke rate of the machine, the amount of over-processing required would be reduced. If however speed were not the decisive factor, then an investigation of the machines capabilities would have to be reviewed, and if it cannot be removed, then do you carry this defect level caused by the machine, or do you evaluate the possibility of purchasing a more efficient piece of kit?With regards to the machine that is in place, the Koppens former is approximately 10-15yrs old and forms cakes by using hydraulic cups and a forming plate. Over the years the maximum output of the machine has dropped by approximately 25% from the max of 40s/m to now 30s/m.Would it be better to buy a new piece of kit. Perhaps the purchasing an AEW forming machine? Unfortunately these are costly pieces of kit. Costing in the range of 250K. This is a large prohibiting factor in an SME of the size of the company in question, with their limited financial resources. In order to discharge a capital expenditure of that magnitude, a significant order would have to be procured to allow for the required payback period to make it a cost effective purchase.It is almost chicken and egg scenario. With a new piece of machinery of this nature the potential for increased throughput of not only this line, but also of others would rise significantly, but monies or orders to cover payback periods would have to be secured before capital expenditure is considered.It is a difficult political climate with retail customers at present. More and more of the major multip les only issue contracts for periods of usually a year (although there has recently been a downward trend to decrease these to sextette monthly). So a guarantee off continued business is not certain, which prohibits the purchase of the new machinery.The small margins also affect the staff efficiency and retention (thus quality). Because margins are tight, only a small amount on the top of national minimum wage can be applied. This can limit not only the response to job advertisements, but also with staff retention and loyalty. With a higher staff turnover, the quality of staffs employed often reduces, thus affecting the throughputs and efficiencies of the lines.This interplay of factors is what has to be investigated further upon before resolutions can be found. Identification is just the first step in an overall improvement plan.Appendix 1 outline SheetsGMP Audit MaterialEnclosed in this booklet are copies of the audit checklists that you can use to audit your site against each el ement of GMP.You should aim to audit 2 elements of the standard each week and use the techniques discussed in week 1 on problem solving to objectively assess each element of the standard.If you wish to discuss any elements in more detail then contact one of the tutors on the course who will be able to help you clarify any problems or issues that you may have. primary(prenominal)You will need to copy the food safety and hygiene audit assessment form each week, as you will need to use this to summarize for each assignment.Using the Sample Assessment Forms for the 10 sections of Good Manufacturing Practice identify1. Areas of Strength and Weakness for the GMP sections for your own plant or operation, using the checklists provided.2. The causes of problems which are inherent with the areas of weakness3. The barriers and aids which will effect the improvement process4. Prioritise the actions needed to improve your Good Manufacturing Practice needs, using the assessment forms, which shoul d be included within your weekly assignment.A pass judgment system has been given on each checklist. You may use this scaling system to help you to assess your factory, but feel free to modify this. If you do modify the system then you should explain, quite clearly, how the grading or scoring system is used.Key to the ABCD grading system for assessing the sections and elements of the GMP standardGrade A clarified Scores 50 points. Grade A scored when there are no safety problems or issues. Requires no further action.Grade B Satisfactory Scores 30 points. Actionable within defined timescale as agreed at audit.Grade C Major Scores 10 points. Actionable within one working week.Grade D Critical Scores 0 points. A Grade D is automatically awarded when a critical safety issue is identified, and is actionable immediately.

Evaluation of incredible India in UK market Essay

Like any different trade sector, evaluation of a trademark in a specific market depends heavily on the information collected in round specific segments, and in here they are A. Quality of infrastructure, i. e. , issues involved amenities wish transport, water, rail and track links, boarding and lodging, etc. B. Travel behavior, i. e. , estimate about the appetites of the travellers. C. effectuality of colloquy This area is self-explicit.D. Quality of product, i. e., fictitious character and quantity of holidaymaker posts, where quality should be interpreted as the magnitude of significance of a site in harm heritage, beauty, adventure, unique natural phenomenon, therapeutic or spiritual angles. Detailed and authenticated data on the state of these segments would be instrumental in determining the exact standing of this hunt in a specific market. For that matter this study uses the information furnished in the Report on military rank Study in Selected Overseas Markets (2 007) created by The Gallup Organization for Market Research Division, Ministry of Tourism, and Government of India.A. Infrastructure spell the Gallup Study observes the overall growth in the infrastructure Industry is encouraging for tourism in the future, it furnishes detestably disappointing information in the next page, where it compares the state of Indias aviation industry to that of china and informs that India has 15 million seats (as on September 2006) as against 140 million seats in China (p. 13). However, the report churns out good news after a few pages by mentioning about the awards won by Incredible India campaign and the survey results that consider India amongst the top five favourite destinations (p.17). B. Travel behaviour Only 32% people of United Kingdom are aware of Indian Tourism Offices, though India and UK has a direct relationship for around 300 years. The Gallup Report (p. 45) observes that the past travel record of UK citizens(46%) were yet next to Aus tralia (51%), while the current survey shows that American tourists (799, 062) have pushed the British tourists (796,191) behind them (Incredible, 2008). Gallup Report observes that in terms of future behaviour, UK shows only 5% growth rate (p. 50).Now tallying this observation with the state of communicating with UK would provide the clue why the future of growth of Indian tourism in UK looks so dismal. C. Effectiveness of communication The chart below highlights the state of communication between India and other major countries/continents in terms of travel arrangements. Booking for Travel Arrangement (% Yes) CANADA USA UK EUROPE MIDDLE EAST S. KOREA JAPAN AUS late TRAVELLERS Through Phone 54 46 16 9 7 8 23 17 10 Through Internet 44 69 46 46 7 24 60 39 22.Through Travel get on withnts 89 63 56 60 45 76 83 74 68 In Person 76 44 18 34 72 15 33 43 15 Others 12 10 11 6 11 5 2 Gallup Report P. 55 The above table shows that communication with UK is below expectation, if one conside rs the legacy of 300-year close communication between India and UK. D. Quality of product From the perspective of the history of Indo-British relationship of over 300 years, elements uniform cultural heritage (colonial times) or deserves a place in the choice of the British travellers, but the survey (below) does not even include that.(%) CANADA USA UK EUROPE MIDDLE EAST S. KOREA JAPAN AUS RECENT TRAVELLERS Adventure Sports 14 18 5 18 17 13 15 12 2 Eco-tourism 54 56 35 44 65 27 25 34 16 Shopping 51 46 44 33 87 15 27 54 38 Sight-seeing 98 99 79 88 89 79 94 93 87 Pilgrimages 27 20 8 21 2 35 10 23 7 Visiting friends / relatives 35 25 23 12 8 6 19 17 Medical treatment 9 13 13 10 38 8 6 4 1 Cultural Events 61 75 31 67 22 52 46 67 Others 34 52 14 44 4 8 17 2 Business purposes 4 3 11 26 Adapted from Gallup Study P.57. present also it is seen that UK is lagging behind USA and Japan, in spite of their close contact with India for much than third centuries. Another notable factor is that there is not much response in the medical exam tourism sector, though thee is a recent surge in Medical Tourism in India due to reasons like state-of-the-art medical facilities at far cheaper rates and high medical insurance cost in UK. A brief analysis of the online campaign of Incredible India would corroborate that too. III.1. Analysis of online campaign 1. Statement of persona (About Us page) While it boasts about its network of 20 offices within India and 13 offices abroad, it fails to mention about its central policy. 2. Topics covered It contains three major topic domains distributed under heads like Trip Planner, Experience India and vacation Ideas, where the first one deals with trip arrangements, second attempts to brief India thematically and the third one provides ideas about tourist activities.None of them contains any clue to the prospective medical tourists. Omission of this important issue looks is even more surprising, as the Tourism Department of India it self has launched a medical tourism campaign separately, where it clearly expresses its views like medical tourism or health tourism in India is fast gaining grounds and tries to gain competitive wages by citing examples of quality infrastructure and cheap costs as against skyrocketing healthcare costs in the rustic like UK.It even goes on describing at length about the availability of various types of medical treatments and other facilities (Why India, 2007). 3. Apart from that, this campaign hasnt properly tapped the potential of ancient Indian techniques of well being and healing, like Yoga, Vaastu Shastra, or other spiritual practices, which are now integral part of the global New Age movement along with their Buddhist or Mongoloid counterparts like Feng-Shui, Tai-chi, etc.These facts are already cognise in the medical fraternity of UK, as it is evident from the various other news like UK situate setting shop in Goa for medical tourists due to the rising flow of medical tour ists in India (UK Indian, 2007), or the news that health tourism in India have flourished to a massive extent, as the Indian hospitals before long estimated to deal with 150,000 foreigners each year (Indias rise, 2007).Yet, Incredible India, the flagship project of positioning Brand India continues to neglect this huge and constantly increasing segment of tourism. In other words, it can be said that the impact of campaign like Incredible India on UK doesnt prove to be effective as it was expected to be. The above data facilitates the introduction of SWOT analysis on Incredible India Campaign from the perspective of UK market.